Guaranteed Rate, Geneva Financial, AAG add new leaders

Left to right: Eric Lapin, Mary Costello

FormFree, provider of automated asset-verification software to assist lenders determine credit risk, recently appointed mortgage tech expert Eric Lapin to the position of chief strategy officer. Lapin joins the Athens, Georgia-based technology firm from Old Republic Title, w. he was first vice president of corporate development, national agency services, responsible for the sourcing of new solutions and partners along with lender and agency business development. Previously, Lapin held other leadership roles at major financial services companies, including Altisource, Black Knight, First American and Credit Suisse. As chief strategy officer, Lapin will identify new growth opportunities and capital projects, oversee business initiatives and spearhead partnerships for FormFree.

The company also recently tapped Mary Costello as director of vendor management, risk and compliance. Costello comes to FormFree from Veterans United Home Loans, w. she led and launched its vendor-management program along with ensuring compliance and due diligence in the lender’s relationship with partners. In her new role, Costello will manage vendor partnerships alongside other FormFree leaders and auditors in order to mitigate risk.