Mortgage Choice, Bluestone launch white label loan

is extending its lending panel relationship with Bluestone Home Loans, selecting the non-bank lender to partner and the aggregator’s fourth white label product.

Home Loans Amplify was added to ’s lending panel this week, offering brokers access to Bluestone’s flexible credit policies, fast turnaround times and its internet banking facility for customers.

“Bluestone’s ability to service customers with more complex financial structures enhances our brokers’ product range and allows them to service specific customer segments,” said Mortgage Choice interim CEO Anthony Waldron (pictured).

Waldron said Mortgage Choice Home Loans (MCHL) Amplify would be available to almost 1,000 brokers in its combined network.

“The partnership with Bluestone comes at a crucial juncture for Mortgage Choice as our business transitions Smartline brokers across to operate under one brand and one system with an expanded lender panel,” Waldron said.

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Bluestone Home Loans chief customer officer James Angus said after a highly competitive selection process, he was delighted Bluestone was chosen as a mortgage partner by Mortgage Choice.

“We’re looking forward to offering Mortgage Choice’s brokers a competitively priced home loan product suite underpinned by great service and market-leading turnaround times,” Angus said.

“Combining Mortgage Choice’s leading broking technology capabilities with Bluestone’s human approach to lending will give brokers and their customers access to more choice, which in turn creates a more competitive home loan market.“

Read more: Brokers need to adapt, says Mortgage Choice sales director

Bluestone was in significant acceleration mode over the past year and new white label partnerships were a key part of its growth strategy in 2022.

Mortgage Choice Home Loans Amplify marked the fourth white label product launched by Mortgage Choice in the past three years, following MCHL Ignite (February 2020), MCHL Propel (February 2021) and MCHL SmartSelect (March 2022 – rebranded from Smartline Select).

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