Jones joins Newbury Building Society after more than 20 years in the financial services sector.
Most recently, Jones served as head of talent at Nationwide. Prior to that, she held several HR roles at AXA.
She is also a member of the Chartered Institute of Personnel and Development.
In her new role, Jones will be responsible for shaping and delivering the people strategy, ensuring the society has the engagement of its people as well as the skills and talent necessary for the future.
Newbury Building Society chief executive Phillippa Cardno says: “I am delighted to welcome Emma Jones to the society at a time of great opportunity, as we develop our post-pandemic way of working. Jones’ experience in human resources leadership will be invaluable as we nurture a diverse workforce and continue to attract, develop and retain our biggest asset – our talented people.”