Being awarded national Broker of the Year at the Australian Mortgage Awards in 2021 provided a big boost to Louisa Sanghera’s brokerage.
“After winning last year, it has helped me to grow my business,” Sanghera said. “It is great for brand-building and promotion of our brokerage, especially on social media platforms.”
The director and principal broker of Zippy Financial is encouraging brokers to enter the 2022 Australian Mortgage Awards. Nominations are now open until 1 July.
The awards are the premium event on the mortgage finance industry calendar, organised by Key Media and supported by Australian Broker and MPA.
Sanghera said it was a no-brainer to any broker considering entering the AMAs.
“I think everybody should have a go,” she said. “Even if you are only nominated for an award, you can still advertise to your clients you are a finalist. If clients think, ‘Wow, my broker is mentioned as an award-winning broker,’ it adds consumer confidence. It is also great to network with other successful brokers at award ceremonies to build your own network.”
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For 21 years, the Australian Mortgage Awards have been honouring the best in the business – the top brokers and brokerages, BDMs, banks, non-banks and aggregators across the nation.
The 2022 event will take place on 14 October at The Fullerton in Sydney, the first time it has been a live event since 2019. Westpac Bank is once again the proud event partner.
Sanghera said winning last year’s Broker of the Year award was great for her business, her ability as a broker and for her advertising purposes. Zippy Financial also won the Most Effective Digital Strategy – Brokerage award.
“When I can say to people that I am the 2021 Australian Broker of the Year winner, people assume that I am good at what I do. New clients do not question you or your abilities and they think they are working with the best of the best,” she said. “Client perception is an important part of advertising your business, and it’s great for brand exposure.”
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Sanghera said 90% of her brokerage’s new business was generated online, so being relevant on social media platforms was key.
“It is a great tool to use to keep in . with clients and bring in new ones,” she said.
The Australian Mortgage Awards 2022 will feature 25 categories plus the two main awards – Westpac Australian Broker of the Year and Liberty Australian Brokerage of the Year.
The AMAs are sponsored by Westpac (event partner), Adelaide Bank, BOQ Broker, CBA, Dye & Durham, Equity-One, MFAA, La Trobe Financial, Liberty, FBAA, Mortgage Choice, MSA National, NextGen, Prime Capital and Resimac.
To nominate, go to Australian Mortgage Awards 2022